H-FREE: Beauty made Safer
We follow very strict standards in term of choosing ingredients for health-conscious formulations in the light of international guidelines. We do not use any of the ingredients banned in the United States, Canada, European Union or Japan, which includes more than 1700 chemicals.
H-free: It is time for safer, better, cleaner beauty.
The cumulative effects of various chemicals in the beauty products used by women over decades are slowly recognized but not fast enough. That is why we established our own H-free List that goes beyond the current beauty industry standards to eliminate other potentially harmful or questionable chemicals for safer beauty choices. The H-free List also includes chemicals with endocrine (hormone) disruptor characteristics (i.e. parabens), which can interfere with or disrupt the delicate hormone balance in our bodies.
We all deserve healthier and safer beauty!
At AveSeena, each ingredient is rigorously screened and handpicked with our novel selection process in the light of scientific publications. We are completely transparent about our formulations and ingredient list to contribute to overall well-being and peace-of-mind.
The magic of our groundbreaking product formulations starts with the ingredients we choose to use and the ones we left out. We reject skin-unfriendly chemicals for safer beauty that you can trust.
We have banned a long list of chemicals with our H-free List that includes chemicals like: Parabens, Mineral Oil, Propylene Glycol, Triclosan, Sodium Laureth Sulfates (SLS), Triethanolamine (TEA), bad Phthalates (i.e. Dibutyl Phthalate), Artificial Dyes, Toluene, Talc, PABA, Formaldehyde, Silicones, Diazolidinyl Urea, Benzophenone, Resorcinol, Coal Tar, Urea, and more…
Please click the link below to see the detailed list of chemicals that we avoid in addition to other chemicals banned by international guidelines.