Switching to Green Natural beauty shouldn’t be stressful or confusing.⠀
To make the transition easier, as AveSeena ~ we researched, selected the finest ingredients, performed tests required by international cosmetic regulations and made sure our products are cruelty free and 100% nontoxic: Heavy metal free!⠀
Unfortunately, cosmetics industry is one of the least regulated in the U.S.. The regulations have not been updated since 1938, which allow companies to use whatever ingredients they want — except for several color additives and prohibited substances — without any sort of review or approval from the government.
You might think that your face cream would never irritate your skin, much less possibly be linked to endocrine disruption, or inflammation, but there’s potential evidence to the contrary. ⠀ ⠀
If you’ve been getting ready to clean up your beauty routine (or if the thought of possibility of harmful chemicals or hormone disruption freaks you out), here’s how to make the transition to Green/Natural Beauty happen easily and gradually:⠀ ⠀
1-Replace products as you finish them: Switch to clean products as you use up the current “dirty” ones.⠀ ⠀
2-Prioritize on the ones that matter: Products like face cleansers only stay on your body for a few minutes at most, while serums, creams and moisturizers are designed to be absorbed and stay on your skin. Focus on replacing the products that you use most intensely, like creams, serums etc.⠀ ⠀
3-Do your research: Beware of greenwashing. Not all products are actually green and cruelty-free, although it has a bunny on the packaging. That means nothing. Be a smart consumer and do your research. Read the ingredients, check if they have their testings done and cruelty-free certificate from @leapingbunny . You can also check out @environmentalworkinggroup website for ingredients and product points.⠀ ⠀
Making the choice to avoid harmful chemicals, research products, find effective beauty solutions, and honor your skin and self is one of the most valuable things u can do for your health.